3 Signs It’s Time to Upgrade Your Business Signage

Often, your business sign is a potential customer’s first impression of your company. Your sign sets the tone for what customers can expect from your brand and whether or not it’s memorable to them. Two factors to remember about your business signage are whether it’s memorable and functional.

Our business sign experts at Greeneville Signs can help guide you on the three signs it’s time to upgrade your business signage and how we can work with you to get your sign looking fresh and attracting more customers.

Sign 1: Functional Challenges

Sometimes, your company sign needs a little TLC to restore its former glory. Faded colors, flickering lights, missing letters, or cracked materials can all leave a less-than-professional impression on your customers. Conversely, a well-maintained sign shows you care about the details and helps imprint your brand into a customer’s memory.

If your sign looks worse for wear, our team of experts at Greeneville Signs offers trusted professional sign repair. We can help upgrade your signage to look good as new, whether you need to complete the following:

• Fix structural issues.
• Restore brightness.
• Replace broken elements.

Sign 2: Outdated Logo Designs

Even if your sign is in perfect shape, it may fail to capture consumer attention due to an unmemorable or outdated design. In today’s brand-saturated world, standing out is necessary for any company. A dated logo design, overly complex logo, or hard-to-read font might mean your sign isn’t grabbing the attention of potential customers.

Your sign needs to grab a customer’s attention within seconds and make a lasting impression. Other key logo design elements include being:

• Simple.
• Bold.
• Memorable.

If you’re unsure where to start, our team can help you create custom business signs near Greeneville, TN, that embrace your brand’s personality while catering to the public’s visual needs.

Sign 3: So-So Brand Awareness

Have you ever remembered the color of a company’s sign, but not their name? Or maybe you noticed the funky font but can’t quite recall what it said. All of these factors and more go into your business sign having weak or strong brand awareness among consumers. Customers should be able to recognize your logo and associate it with your products or services within seconds.

If your current sign isn’t doing this, there could be room for a stronger rebrand. As part of your company’s rebrand, our team can help you with the following:

• Competitor Research: We analyze your three top competitors in your area to identify the various strengths and weaknesses in your online presence.
• Logo Design: Our logo design experts create custom logos with two to three concepts and two rounds of revisions to bring your vision to life.
• Brand Colors and Fonts: With us, you can develop a cohesive color palette and typography choices to reflect your brand’s personality. You’ll receive two to three concepts with two rounds of revisions.
• Brand Guidelines Book: Our team will provide a PowerPoint document and PDF outlining the proper use of your logo, branding colors, including CMYK and HEX color values, and fonts as part of your brand guidelines book.
• Social Media Banners and Profile Images: Make your online presence stronger with our team as we design profile pictures and banners with your logo and branding for up to three social platforms.
• Business Card Design: Professional business cards are a must, so we design and match your branding specifications to the cards, making your brand recognizable through every detail.
• Email Signature Design: Lastly, we design a professional, branded email signature for you to use.

So, how do you know if your brand’s signage is resonating? Check out our blog “Do Customers Know You By Your Logo?” to see if your brand checks the boxes. If not, we’re happy to discuss new, revamped options to breathe new life into your company’s signage.

Find Sign Repair and Custom Business Signs Near Greeneville, TN

A sign that clearly communicates your company’s services, products, personality, or aesthetic is an opportunity to grow your customer base. At Greeneville Signs, we know what goes into making a strong logo design based on your company’s needs. Of course, if your logo is strong but needs a little TLC, our repair team can step in to assist.

Ready to revamp your signage? Be sure to contact us online or call (423) 525-4034. Greeneville Signs is located in Greeneville, TN. We proudly serve our surrounding communities, including Johnson City, Kingsport, Bristol, and Morristown.

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