Business Signs You Need if You Move or Open a New Location

Opening a new location or moving your business is an exciting step forward. It means growth, new opportunities, and the chance to connect with more customers. With all of the planning that goes into construction, hiring, and preparation, signage is one detail that deserves attention early in the process.

The right business signs do more than identify a building. They inform the community that your business is open, guide visitors through your space, and create a lasting first impression.

If you’re a franchise owner or a contractor managing a new build near Greeneville, TN, these are the types of business signage to plan for and when to have them in place.

Exterior Signs That Create a Strong First Impression

When a potential customer approaches your new location, the first thing they notice is the building’s exterior. Clear and attractive custom signs for the outside help folks find you and establish your brand presence before they walk in the door. Powerful ways to make a business stand out include:

• Channel letters.
• Monument signs.
• Branded awnings.

Exterior signs should never feel generic. Every building and every brand is different, which is why custom work matters. A carefully designed sign communicates professionalism and shows that you value every detail of the customer experience.

For franchises, exterior signage ties one location to the next, building recognition across the region. For contractors, it adds value to the property by giving tenants or owners a finished and polished look from the very start.

Plan to have exterior signage in place well before the official opening. Even if the interior isn’t yet complete, a sign on the building or in front of the property lets the community know what is coming soon.

Directional Signs to Guide Customers With Ease

A confusing parking lot or unclear entrance is a quick way to frustrate new customers. Directional signs eliminate guesswork and create a smooth arrival. Signs that indicate parking areas, direct traffic flow, and mark main entrances are simple yet powerful tools.

Inside your business’s building, wayfinding signs keep customers moving comfortably. This signage is critical for larger spaces, such as:

• Healthcare facilities.
• Churches.
• Multi-tenant properties.

By investing in clear directional signage, businesses show that they care about the customer experience from the very first visit.

Temporary Signs That Build Anticipation Early

Signage shouldn’t wait until the day of the grand opening. Temporary signs are an effective way to keep your brand visible during construction and build anticipation in the local community. For instance, “Coming Soon” banners and window graphics let people know that something new is arriving, while “Now Hiring” signs help you build a team before opening day.

These business signages work best when installed 30 to 60 days before opening. They give customers time to notice your brand, talk about it, and start planning a visit. Once your doors are open, you can remove the temporary signs and replace them with permanent pieces that carry the look of your brand forward.

Interior Signs to Reinforce Your Brand Identity

Once customers step inside, interior signs continue the story your exterior signs started. A lobby sign can welcome guests and set a professional tone. Wall graphics can highlight your values or tell your company’s story, and branded displays effectively showcase your products or services.

For franchises, these elements create consistency from one location to the next. For independent businesses, they build credibility and show that you’re serious about quality. Interior signs have a lasting impact on how customers feel once they are inside.

Tell Your Brand’s Story With Greeneville Signs

At Greeneville Signs, our team works closely with business owners, franchise operators, and contractors to ensure every detail aligns with the space and brand. We believe that every customer deserves personal attention. You’re never just another order in a queue. From concept to installation, our focus is on creating signage that reflects your company and helps your new location succeed.

Request your consultation online or call (423) 525-4034 today, and let’s chat about how we can elevate your brand’s visual presence.

Greeneville Signs is a proudly local, veteran-owned, and operated company serving businesses throughout Greeneville, Unicoi, Bristol, Mosheim, Kingsport, Morristown, Johnson City, Newport, and Rogersville, TN, as well as the surrounding areas.

Back